Need More Customers and Sales, Stop Selling and Start Shopping
Okay, I'm sure you've all seen this before. A report titled "Saving Retailers' Time and Money" is often recommended by professors engaged in a Salaries and Benefits Consulting, engaged on behalf of a political party. Here is what the professors say in their report: "speed marketing" just doesn't work. Now I haven't read all the documentation - I haven't gone through all the gurus - but the fact remains that their advice is severely biased. Their self promotion is obviously written from their own perspective. And they write it so lazy that it sounds very stupid (and frankly, clueless, and will lead to injuries or death if followed blindly). For example, the professors talk about Yoli, "meaning becoming a fan or follower of the product or brand". Yes, Yoli does…
